Informed Innovation

Great product experiences extend beyond interface design – it requires the ability to shape and present data in ways that consider an a user’s underlying needs and motivations. It’s not just the “utility” of a tool, it’s the “emotional utility” that creates excitement around a product. Do you have an idea? We can help you rapidly build a functional, high-fidelity prototype to test and validate your idea. Contact us at 678-662-1953 to discuss your project.

We don’t approach projects as a product-centered set of requirements. Instead, we dive deeply into the lives of people to understand their needs using both qualitative and quantitative research methodologies. It’s in this space of human understanding that we can achieve the highest levels of resonation and delight. Give us a chance to discuss our approach with you by calling 678-662-1953 or contact us at


DB3Innovation is an Atlanta-based design / technology services consultancy specializing in the ideation, design and development of web and mobile products. We’re a team of seasoned professionals with the ability to shape products through user-centered, insights-based, and “breakthrough” innovation approaches.

What does this creative mumbo-jumbo mean? In general, we don’t work like any traditional digital agency –

First, we tailor our approach to each project to strike a balance between the functional requirements and user-needs research. Second, we host co-design sessions to build business canvases and user-journey maps to validate the idea – leaving you with artifacts that provide clarity to all stakeholders. We then iterate from low to high-fidelity prototypes to ensure our assumptions are correct. Through this process, the “right solution” will reveal itself, at which time we engage our extended team of “finishers” – designers and engineers to finalize the product. While this sounds like an expensive proposition, it’s not. Our focus on the “core” experience means that hours aren’t wasted over-doing the “context”.

Seeking Resonation
We frequently use the term “resonation” to describe the moments when a product makes a person feel smarter or more powerful. It takes a deep exploration into the psyche of the people using the product to understand how to do this. In the past years, we’ve deep-dived into this topic and it’s leading to some incredible insights and methods that combine user-empathy with big data – stay tuned.


  • Solution Architecture
  • Innovation Facilitation
  • Co-Design Workshops
  • UX Design
  • Product Strategy
  • Rapid Prototyping
  • Product Testing & Validation
  • Visual Design
  • Mobile App Development
  • Web App Development
  • Product Testing & Validation
  • CMS (WordPress / Drupal) Integrations


We are an energetic team of professionals with over 30 years combined experience creating awesome things.


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